30 Jan '18, 12pm

Bing Ads' new Audience Segmentation feature makes list performance comparisons a breeze

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences , both of which are in pilot. Advertisers can see audience data by Audience Category or Audience Name from the Segment tab on six areas in the web interface: Account summary, Campaigns, Ad Groups, Ads, Keywords and Ad Extensions. For example, advertisers targeting In-Market audiences in their campaigns can see the performance of each audience benchmarked against users who aren’t being targeted in an audience segment. Looking at data split by Audience Category at the ad group level, for example, advertisers will be able to quickly analyze performance b...

Full article: https://searchengineland.com/bing-ads-audience-segmentati...

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