30 Jan '18, 12pm

How to use brand mentions for SEO, or the linkless future of link building

How to use brand mentions for SEO, or the linkless future of link building

Reviews: Encourage and track customer reviews for your brand, and make sure to respond to the negative ones. Depending on the type of your business, platforms to track for reviews will vary: TripAdvisor and Yelp for restaurants, G2 Crowd for SaaS apps and so on. Social selling: Social media is the place to go if you want to build brand awareness, get the conversation going about your business, and even do sales. Skeptical? Here’s a good post that explains the benefits. Social customer care: Customers turn to social media to complain and ask questions about brands, and you want to be there to grow their trust and loyalty. Not only is this good for business, but the happy customers are likely to keep spreading the word about your brand, which can help SEO. Here’s a guide to get you started. Competitor monitoring: Just as with backlinks, it’s important to track mentions of yo...

Full article: https://searchengineland.com/use-brand-mentions-seo-linkl...

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