06 Feb '13, 8pm

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

AdWords Enhanced Campaigns: Google Announces Big Changes to Mobile Ad Campaign Management

New Bidding Options : Currently, AdWords campaigns support a time of day-based bid adjustments (e.g., you can bid more when your store is open and bid less when you are closed – which makes obvious sense). Google is expanding on this concept and including new bid adjustment options for location (e.g., bid more for searches conducted close to my store, and less for the neighboring towns and communities), and another bid adjustment option for device (bid more or less for mobile searches). Rather than having to create specific geo-targeted campaigns and mobile specific campaigns, you can now do that all in one campaign. Much Smarter Ads: Ads are getting a lot smarter about user context. Within a single campaign, you can have ads for desktop and mobile – similar to how you can have different sized image ads within a single display ad campaign. Google will make note of what dev...

Full article: http://www.wordstream.com/blog/ws/2013/02/06/google-adwor...

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AdWords Enhanced Campaigns: What You Need to Know | SEOptimise via @shaadhamid #ppc #ppcchat

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