06 Feb '13, 8pm

Enhanced Campaigns: Google Announces Big Changes to Mobile Campaign Management

But Google has a challenge with mobile advertising adoption. Namely, in order to take advantage of the sophisticated mobile advertising features and strategies that are required to be successful, advertisers must take on a lot of additional campaign management complexity. Currently, advertisers are expected to create multiple different campaigns – one for every city and every possible device combination, which quickly becomes pretty difficult, if not impossible for the average advertiser to manage. At WordStream, we estimate that within the SMB segment, less than 1 in 25 bothered doing the work of mobile-enabling their PPC campaigns!

Full article: http://www.searchenginejournal.com/enhanced-campaigns-goo...

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