29 Jan '18, 7pm

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo

Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are among the findings reported in Merkle’s Q4 2017 Digital Marketing Report. Source: Merkle These search ad trends are consistent with the Q4 performance trends reported by Marin Software last week. Google ad spend growth slowed slightly from Q3 Spending on Google search ads increased 23 percent overall year over year in Q4 2017. Retail and consumer goods spending on search ads rose 24 percent during the holiday season, according to Merkle’s Q4 2017 Digital Marketing Report. That growth in search ad spend is actually a slight deceleration from Q3. Se...

Full article: https://searchengineland.com/merkle-q4-2017-search-ad-cli...

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