29 Jan '18, 3pm

What is Off-White SEO?

What is Off-White SEO?

SEOs have found success in following best practices, especially advice that Google itself has spoken on during Webmaster hours, at conferences, or in blog posts. But the history of the industry has revolved around constantly trying new things to see what works and what doesn’t. Many of these strategies end up becoming a no-go for SEO, but some operate in more of a grey area until Google search engines decide they properly following guidelines. Below are some of the current strategies in SEO that will not get you penalized but could be against Google’s policies as time progresses. While they aren’t frowned upon by the industry as a whole now, it’s important to take these strategies with a grain of salt and make sure you aren’t reliant on nefarious tactics to get more visibility in search results. On-site These tactics are on your website, which means you have more control o...

Full article: https://searchengineland.com/off-white-seo-290617

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