29 Jan '18, 2pm

Are you getting credit for all of your organic visits from GMB?

As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the relevancy of our clients’ (or our own) sites so more people find them and check them out. But what if some of the traffic (or even a lot of it) isn’t attributed correctly, and you aren’t getting credit for it? It’s a mystery, Watson! Unfortunately, Google My Business (GMB) clicks have an attribution problem. We’ve seen cases where hundreds or even thousands of monthly GMB clicks are incorrectly attributed as “direct” in Google Analytics. Whenever someone clicks on your Google My Business link from a mobile device, it is likely the click will show as direct instead of organic. With mobile search continuing to grow, this is a problem that will not go away. You don’t have to put on your detective hat and try to dig up proof y...

Full article: https://searchengineland.com/seeing-organic-visits-gmb-29...

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