29 Jan '18, 1pm

How To Implement Faceted Navigation

How To Implement Faceted Navigation

Ask your salespersons as to what kind of leading questions they engage their prospects with; these make for the best filters to provide to your web store users. Too many visual filters could frustrate the user, and too few of them will keep the number of results too large to solve the navigation problem; strike a balance. 3 to 4 faceted filtering options are generally advisable. Use your intuition to shortlist 7-10 filters, and use analytics to select the most relevant 3-4 filters to implement faceted navigation. For an e-store with way too many product listings, a vertical sidebar with faceted filters is recommended over horizontal filter bars (as shown in the below example).

Full article: https://www.searchenginepeople.com/blog/implement-faceted...

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