29 Jan '18, 6am

@JonnoSimpson @anthonyalsop Thought this was interesting too

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns. Users can see who’s remarketing to them There is now a new section in the Ads Settings area of My Account , the resource that lets Google account holders see and control their data and privacy settings, called Your Reminder Ads. That is just Google’s consumer-facing term for retargeting or remarketing ads, and it encompasses dynamic remarketing ads as well. From Your Reminder Ads, users will be able to see the companies that are currently remarketing to them via Google’s ad network and opt to mute them individually, as shown in the GIF below. Implications for advertisers Last fall, Apple gave advertisers reason to start rethinking their retargeting strategies. Have you hear...

Full article: https://searchengineland.com/google-ad-settings-mute-rema...

Tweets

"Google Lets Users Mute Repetitive Remarketing ...

searchenginejournal.com 27 Jan '18, 2pm

Google has updated its ads settings to let users mute ads they’ve seen too many times. This applies primarily to remarketi...

Google Lets Users Mute Repetitive Remarketing Ads by @MattGSouthern

Google Lets Users Mute Repetitive Remarketing A...

searchenginejournal.com 25 Jan '18, 10pm

Google has updated its ads settings to let users mute ads they’ve seen too many times. This applies primarily to remarketi...

Google

searchengineland.com 25 Jan '18, 1pm

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implica...

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Book now for SMX West — Early Bird rates expire this week!:

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An open letter to all plug-in hybrid users – public EV charging bays aren’t parking slots… https://t.co/w16BrPfz6y

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We think it’s time we had a talk about etiquette and common sense, seeing as the landscape has altered with regards to cha...