28 Jan '18, 11am

"60 percent of respondents wanted more direct answers and fewer search results"

Alexander Supertramp / Shutterstock.com People are less inhibited about using voice search and talking to their phones in public than they were just a year ago. That’s according to a new consumer survey from Stone Temple Consulting, which is a follow-up to a similar survey published last year by the firm. The chart below compares 2017 and 2018 results for the question, “Where do people use voice search?” Voice search is down “at home alone” and up in all other situations. This fundamentally suggests people are less self-conscious about speaking to their phones in public places or in front of others. The survey discussion then goes on to segment these results by age, income, education, marital status and geography. The short version of those findings is that college-educated, married men, 25 to 44 years old, making between $50 and $99K and living on the West Coast are the m...

Full article: https://searchengineland.com/survey-people-becoming-less-...

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