06 Feb '13, 6am

SES London 2013: How to Make the Most of Your Conference

London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we host SES London , Europe’s biggest search marketing event, from 18-21 February. Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills. It’s always a pleasure for me to work with the fantastic SES team, helping them to line-up Europe’s biggest search experts and most prevalent topics. This year they have once again exceeded themselves. We see a recurring theme amongst sessions this year, which looks at integrating search marketing campaigns into your wider media mix. The team has also decided to make a small change to this year’s session formats, which I believe will make a big difference. We’ve decided to redu...

Full article: http://searchenginewatch.com/article/2241718/SES-London-2...

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