25 Jan '18, 1pm

Google

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns. Users can see who’s remarketing to them There is now a new section in the Ads Settings area of My Account , the resource that lets Google account holders see and control their data and privacy settings, called Your Reminder Ads. That is just Google’s consumer-facing term for retargeting or remarketing ads, and it encompasses dynamic remarketing ads as well. From Your Reminder Ads, users will be able to see the companies that are currently remarketing to them via Google’s ad network and opt to mute them individually, as shown in the GIF below. Implications for advertisers Last fall, Apple gave advertisers reason to start rethinking their retargeting strategies. Have you hear...

Full article: https://searchengineland.com/google-ad-settings-mute-rema...

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