23 Jan '18, 11am
SEO Competitor Analysis | The Complete Framework to Analyze Your Competition
Knowing more about our competitor’s backlinks can help us determine what sort of overall SEO strategy we should develop. If a competitor ranks well for a long time, they have a strong backlink profile that helps them. If we spot very big discrepancies between the distribution, for instance, links coming just from article or web directories, we can assume that their profile is unnatural and the risk getting penalized will appear sooner than later.