05 Feb '13, 5pm

3 Quick & Easy Link Fixes Many Websites Still Overlook

3 Quick & Easy Link Fixes Many Websites Still Overlook

If the content has simply been moved, 301 redirect the old page to the new page. This does usually get done of course, but for a large site, some of the pages that aren’t viewed as being critical ones don’t always get noticed enough to get redirected properly. Some sites will have a 301 to the home page for any 404s, and while I’ve done that in the past, it’s kind of annoying when I encounter it elsewhere. If the content no longer exists on your site but very similar content still does (like you did sell green widgets and now you only sell black ones) you could 301 redirect the old URL to the one that offers the most similar content. If the content no longer exists, there’s nothing else like it, and the user needs to know that; for the sake of user-friendliness, many would advise you to just let it 404 and show a “Page Not Found” error. If that is the case, considering we’...

Full article: http://searchengineland.com/3-quick-easy-link-fixes-many-...

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