19 Jan '18, 2pm

What's next for technical SEO?

I talked about smarter tools with more understanding, but Google has tons of data as well. Their goal is to serve the best page for the user, regardless of who optimized the best. As they see the same problems on websites over and over, I fully expect them to start ignoring or correcting more technical SEO problems on their end. We’ve seen this time and time again in how they handle duplicate content , 301/302 redirects , parameters and so much more. For now, we still do everything we know we should do, but I wonder how many of the things we fix now won’t need to be fixed in the future.

Full article: https://searchengineland.com/whats-next-technical-seo-289510

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