19 Jan '18, 4pm

Website redesigns: How to retain and improve your SEO

▢ Keep the old site live. If you can, keep the old site live on a temporary web address. Make sure the site can’t be accessed by a crawler. Some HTTP authentication is best, but having the old site to refer to when you hit a snag can be a godsend. Often, some or part of the site will be on the web archive, but having the real thing is way better. ▢ Save crawl data. Save a crawl of the old site, even if you have the site on a temp URL. Screaming Frog is great for this, and again, you can load up the old site crawl if you need to do any analysis. ▢ Don’t fix what is not broken. Where you can, keep things the same — URLs in particular. If you can keep the URL structure and page names the same, then there is way less that can go wrong. If you have to make changes, so be it — but make sure they are warranted for the greater good and not just done for the heck of it. ▢ 301 redir...

Full article: https://searchengineland.com/website-redesigns-retain-imp...

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Website redesigns: How to retain and improve yo...

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▢ Keep the old site live. If you can, keep the old site live on a temporary web address. Make sure the site can’t be acces...

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▢ Keep the old site live. If you can, keep the old site live on a temporary web address. Make sure the site can’t be acces...

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