17 Jan '18, 5pm

Google Ad Grants Changes: What You Need to Know

Advertisers must maintain a 5% click-through rate; failing to meet this two months in a row will result in account suspension The previous $2 maximum bid requirement will be waived in any campaigns using the maximize conversions setting Accounts must have specific geo-targeting implemented relevant to the organization (example: nationally-focused nonprofits can target the entire US; more localized nonprofits must target smaller areas) Accounts must have at least two active ad groups per campaign, each containing a set of closely related keywords and two active text ads Accounts must have at least two sitelink ad extensions Organizations must complete the annual Ad Grants program survey; failure to do so will cancel the account until the survey is completed The following keywords and queries are not permitted: Branded words that you don’t own (e.g.: “youtube,” “google”) Sin...

Full article: http://www.seerinteractive.com/blog/google-grants-program...

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