17 Jan '18, 3pm

Search advertising vs. display advertising: Which delivers the best returns?

Brand awareness is another determining factor when deciding. The first question you should be asking: How many people are aware of your brand already? If you’re looking to increase brand awareness, display ads are your best bet. However, a search campaign can also benefit from brand awareness, especially if your campaign focuses on brand-specific keywords.

Full article: https://searchenginewatch.com/2018/01/17/search-advertisi...

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display that

display that

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