04 Feb '13, 3pm

How Local Businesses Can Leverage New Facebook & Foursquare Features

How Local Businesses Can Leverage New Facebook & Foursquare Features

Do you only have one Facebook page? Consider separate pages for different locations . Remember that many businesses also have “Place” profiles set up by customers or others that allows users to check-in. Places will be referenced as well in determining Graph Search results, depending on the type of question the user asks (e.g., [restaurants my friends have been to] versus [restaurants my friends like] ). Ensure the name, category, vanity URL, and all other information requested in the “About” section of your business page is shared so that users can find your business. If your business has a location or local place Page, the address and popular locale (e.g., at Stonebriar Mall) should be updated to make sure it appears as a result when someone is searching for a specific location. Comments about or photos taken at your business can easily be tagged by users, improving your...

Full article: http://searchengineland.com/how-to-leverage-new-opportuni...

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