13 Jan '18, 7pm

What is Internet Marketing? Your Guide to Today's Online Marketing

Goals. This is vital. You have to know where you want to go, and what success will look like for you (and you alone), before you can head down the road to get there. Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry. Keywords and Research. Once you know the why and the who , you have to address the how . How will you reach your audience? What do they want to learn, what problems do they need to solve? Research keywords to target to get found in search engine results, and find topics that have an...

Full article: https://www.searchenginejournal.com/internet-marketing/23...

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