12 Jan '18, 8pm

Make Your Shopping Cart Frustration-Free with a Mini Cart @ecommerce

The visitor is moved to the shopping cart where they see all their products. This forces them to navigate back to where they were before continuing with their shopping experience. This generally becomes problematic when visitors want to add multiple items to their cart to hold or compare later. With each addition, their shopping is interrupted and made more inconvenient. This happens on the Staples site. While there appears to be a mini cart in the upper right corner, but you only have two options: go to the full cart or checkout. You can’t view the cart or make changes without leaving your current page. The visitor stays where they are, but it’s not entirely clear if the product has successfully been added to the cart. For confirmation, the visitor must go to the cart to ensure the items are there or risk going to checkout later only to find an item they thought they adde...

Full article: https://www.polepositionmarketing.com/emp/minicart/

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