12 Jan '18, 6pm

Here's How You Can Rise Above the Social Media Noise :D

Whether you’re building a brand on social media, marketing a business event, or campaigning for a cause, you’re fighting everyone else for space — not just your immediate competitors. In today’s market, social media noise is a serious problem, hindering a company’s reach on the powerful marketing medium. What’s more, today’s audience is constantly interrupted and have begun to show signs of ad aversion. Why Social Media Noise Poses a Serious Marketing Threat Social networks have grown more crowded, and users’ attention spans have dramatically dropped. About three years ago, Ogilvy predicted that reach for brand content on social would eventually drop to zero . You could rely on social media ads if it wasn’t for the surge in usage of ad blockers, or your audience telling you they hate ads. Despite these drawbacks, several brands are managing to engage communities and drive ...

Full article: https://www.searchenginejournal.com/social-media-noise/19...

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