12 Jan '18, 5pm

How to reverse-engineer your online advertising strategy

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online advertising. I mean, it just makes sense. People click on your ad because the messaging resonates with them. If you have the same messaging on your landing page, that should resonate with these users and cause them to convert, right? As great as this approach is, the success or failure of a “match your landing page to your ads” approach to advertising rides on one critically important assumption: that you’re using the right ad messaging. Unfortunately, if your landing page strategy is based on your advertising strategy, there’s no easy way to test this assumption. You are fundamentally limited by your ability to predict what messaging will work for your target audience...

Full article: https://searchengineland.com/reverse-engineer-online-adve...

Tweets

How to reverse-engineer your online #advertisin...

searchengineland.com 14 Jan '18, 12am

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll...

How to reverse-engineer your online advertising...

searchengineland.com 08 Jan '18, 2am

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll...

2018 !! What a year coming !! with new tours in Paris and Singapore :) check us out online

2018 !! What a year coming !! with new tours in...

OriginalFoodTours.com 13 Jan '18, 8am

Winter in Paris Wether in Aligre, Saint Germain, Montmartre or in the central Marais area (the best places to book a food ...

How to reverse-engineer your online advertising...

searchengineland.com 07 Jan '18, 6am

How to reverse-engineer your online advertising strategy Jacob Baadsgaard on January 4, 2018 at 2:12 pm Categories: Channe...

How to reverse-engineer your online advertising...

searchengineland.com 04 Jan '18, 7pm

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll...

How to reverse-engineer your #OnlineAdvertising...

searchengineland.com 05 Jan '18, 5pm

Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll...

How to reverse engineer FPGA hardware without a...

hackaday.com 17 Jan '18, 7pm

We once knew a guy who used to tell us that the first ten times he flew in an airplane, he jumped out of it. It was his el...

How To Reverse Engineer Silicon

How To Reverse Engineer Silicon

hackaday.com 16 Jan '18, 7pm

A few semesters back, [Jordan] was in an Intro to Hardware Security course at CMU. The final project was open ended, and w...

Search advertising vs. display advertising: Whi...

searchenginewatch.com 17 Jan '18, 3pm

Brand awareness is another determining factor when deciding. The first question you should be asking: How many people are ...

Search advertising vs. display advertising: Whi...

searchenginewatch.com 21 Jan '18, 8pm

Brand awareness is another determining factor when deciding. The first question you should be asking: How many people are ...

6 Reasons Why Your Paid Search Strategy Must In...

searchenginejournal.com 11 Jan '18, 1pm

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others lik...

This #job might be a great fit for you: Sr. Eng...

careerarc.com 14 Jan '18, 7pm

Are you a Senior Ruby on Rails Engineer looking to join a growing technology company? Are you a fullstack developer that l...