12 Jan '18, 3pm

5 Actionable Reports from the New Google Search Console by @5le

5 Actionable Reports from the New Google Search Console by @5le

Discover pages that have a relatively low CTR, but a high-ranking position . (Note: There is no hard and fast rule here on what constitutes an outlier, but as you dig through your data you should notice pages worth attention. ) These pages will likely have some sort of mismatch between their meta description / search snippet and a user’s query. You can and should try to address this by updating the title, meta description, and/or on-page content. Sort queries by impression count and ensure that you are effectively optimized for these queries. If you are not ranking high, these keywords could present new traffic opportunities for SEO campaigns. Within the Sort by query impression, filter by country. Discover if there are countries with high performance you have not focused on and consider doing some international specific SEO efforts to get even more of this traffic. Filter...

Full article: https://www.searchenginejournal.com/new-google-search-con...

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