03 Feb '13, 8pm

From SEO Theory: "Why Not Use Alexa for Competitor Analysis?", Jan 30, 2012

Competitive analysis is one of the great time wasters of search engine optimization practices. People set such unrealistic expectations for competitive analysis that they weaken their strategic search optimization capabilities by devoting resources to tracking and monitoring useless information. I have been asked to write many competitive analyses through the years. I have never been asked to write a useful, actionable competitive analysis, although I have occasionally tried to include some real value into these nonsensical reports. If You’re Looking at Competitors, Then Just Profile Them One of the few useful forms of competitive analysis is competitor profiling . A competitive profile determines who the competitors are in a vertical, what strategies they employ, and where they are devoting their time and resources. In some verticals, you can almost fill in the last part ...

Full article: http://www.seo-theory.com/2012/01/30/why-not-use-alexa-fo...

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