11 Jan '18, 2pm

What is AdWords Smart Bidding? Automated Bidding Strategies

With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working manually in our efforts to help improve results, pulling back the curtain and shifting the gears of paid campaigns down to the most minute details. With Google’s new automated bid strategy, called “Smart Bidding,” machine learning offers a logical solution to test in the effort to optimize your campaigns.

Full article: http://www.seerinteractive.com/blog/adwords-automated-bid...

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