11 Jan '18, 1pm

The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

With LinkedIn, you are able to truly hone in on your target audience by leveraging a mix of the right industries, functions within those industries, seniority type, and company size. LinkedIn’s CPCs are considerably higher than those of other channels, so you must be willing to pay a premium price for the first click to bring the user onto your site – this way you can introduce them to your brand and educate them on your offerings.

Full article: https://searchenginewatch.com/2018/01/11/the-2018-guide-t...

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