11 Jan '18, 2pm

5 Ways to Automate More of Your PPC This Year by @SiliconVallaeys

5 Ways to Automate More of Your PPC This Year by @SiliconVallaeys

Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage AI by using Google’s toolset for AdWords, building your own AI can be daunting, especially if you haven’t even made a lot of inroads in PPC automation . So how can we get started on the path to improving our campaigns with AI? Let’s make it a New Year’s resolution. I read that one way to achieve New Year’s resolutions is to make them more attainable. So while AI is the trendy topic in PPC, let’s start off the year with a more attainable goal that will get us on the right path. Let’s commit to adding some new form of automation to our PPC accounts. Create a Simple AI Without Writing Code Early versions of AI were based on hard coding lots of rules into a program. The goal was to...

Full article: https://www.searchenginejournal.com/paid-search-automatio...

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