11 Jan '18, 1pm

6 Reasons Why Your Paid Search Strategy Must Include Bing Ads by @LEHoneycutt

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on par with AdWords. This is true. But there are some definite pros to using this PPC platform in your paid search strategy. 1. Not Everyone Uses Google Statistics show that in April 2017, Microsoft Bing handled 22.8 percent of all search queries in the United States. Over that same period, Yahoo accounted for 11.7 percent, and Google accounted for 63.4 percent. Other data shows Bing’s market share is climbing faster than Google’s , perhaps as a result of the growth of Windows 10. If you’re using Google AdWords, but not Bing Ads, you’re missing out on nearly a quarter of potential searches. According to a Microsoft report from June 2016, Bing’s U.S. market share increased to 31.3...

Full article: https://www.searchenginejournal.com/dont-ignore-bing-ads/...

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