10 Jan '18, 6pm

Looking back at 2018 in search: A time traveler's year in review

Looking back at 2018 in search: A time traveler's year in review

The downside of this for the search community was that the adoption of the technology was happening faster than the optimization strategies for it were evolving. Yes, folks knew to use structured data to boost their odds of being selected as the answer for some voice queries. But Google was relying more on early-generation machine learning algorithms to glean answers from sites, leaving SEOs scrambling to figure out how to optimize for voice — and how to use that voice interaction to somehow move someone towards a conversion. To make matters worse, due to the infancy of all the related tech, voice search results were changing incredibly rapidly throughout the year.

Full article: https://searchengineland.com/2018-year-review-289384

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