10 Jan '18, 1pm

PPC for Travel: 3 New Tactics to Try This Year by @cchaitanya

It’s a new year, and for those of us who work in PPC for travel, a significant opportunity. Statista predicts that digital travel sales will grow to $693 billion this year, up 30 percent from 2017. So how can you take a bigger slice of this seemingly bigger pie? With some new tactics, as well as revised versions of existing strategies you may already be familiar with. Here are some tactics to try out for your PPC programs tied to travel destinations. 1. Brand Bidding Bidding on branded terms may not be the first travel PPC tactic that comes to your mind. But it should – brand awareness matters ! Fifty-two percent of site traffic to the top 10 travel websites in the world is direct. So, longer-term, establishing your brand identity is important. Your company is (or will eventually be) a huge name in travel that will drive significant traffic on name recognition alone. Not b...

Full article: https://www.searchenginejournal.com/ppc-travel-tactics/23...

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