03 Feb '13, 9am

The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage

“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin .” -Andre 3000 That consumers are rapidly changing the way they interact with advertisers is no secret – but the rapidity in which they are doing so is quite surprising. As I looked into the data from the last retail season three trends stood out. Christmas Day Is The Early Predictor Of Tablet Traffic For The Next Year Tablet impression-share has a distinct pattern. It spikes on the weekends when people are home and drops in the weekdays when people are on desktops in their offices. This five low, two high pattern is clearly seen in the chart below which shows the tablet impression share of paid clicks for a subset of retail advertisers. However, note the spike around December 25 , Christmas Day. Tablet impression-share spikes and remains high until Jan 1. I noted the same tre...

Full article: http://searchengineland.com/the-christmas-jump-the-tablet...

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