Why Everyone Should Turn Off Blog Comments - Graywolf's SEO Blog

From the Archives: Why Everyone Should Turn Off Blog Comments

value of creating evergreen content for your website . But if you play by the rules and do that now, you’re leaving yourself wide open to Google slitting your throat under the misguided premise of user experience. Let’s have an example. Is a post that’s 5 years old about how to paint your living room better or worse than a post from the past year about how to paint your living room? The correct answer is you don’t know until you’ve read them. But if you don’t think the post with the newer date will get more clicks, you need to get your head out of the sand. Are there queries where date plays a role? Sure. In a query about what dress a celebrity wore at the recent awards show, the date plays huge factor. But for a lot of queries it doesn’t matter at all. However, Google’s algo isn’t smart enough to know when date plays a role and to only show the date when it matters, so th...

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