09 Jan '18, 4pm

Google to Publishers: Optimize Your Content for Google Assistant by @MattGSouthern

Google to Publishers: Optimize Your Content for Google Assistant by @MattGSouthern

Google has been sending notices to publishers with directions for how to make their content more discoverable by Google Assistant. Notifications are being sent via Search Console, which means they may be sent via email as well. Google is currently sending notifications to US podcast, recipe, and news publishers who have invested in either AMP or structured data markup. The company has developed Google Assistant “Actions” specifically for those content types, so users can ask the Assistant to return content from such publishers. In order to make this type of content more discoverable, Google has auto-generated directory pages with the various actions that are associated with finding content from a specific site. These are the commands that can be used within Google Assistant to find content from your site. With the appropriate structured data and/or AMP markup, content will...

Full article: https://www.searchenginejournal.com/google-publishers-opt...

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