09 Jan '18, 4pm

Best practices for qualifying your link opportunities

Keyword occurrences in URL: One of the easiest ways to determine if a link is relevant is by searching for the keyword in the URL string. Just search the document for the keywords you have defined you want to rank for and highlight all the prospects that contain them. Authority of URL: The prospecting tools mentioned above do provide you with domain and URL data. Today, we have a number of domain metrics used in SEO. Use the site’s PR (PageRank), PA (Page Authority), DA (Domain Authority), or other quality domain metric to sort your prospects in descending order. This will help you see which sites are the strongest and most authoritative. Inbound link count: Looking at the number of inbound links a prospective outreach partner has is another good way to qualify them. While many of the sites at the top of your list will typically have a lot of links, there will be a few tha...

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