09 Jan '18, 2pm

Using Google Demographic Data to Optimize Your PPC Account by @GrpTwentySeven

Using Google Demographic Data to Optimize Your PPC Account by @GrpTwentySeven

How Google determines demographic information When people are signed in from their Google Account, we may use demographics derived from their settings or activity on Google properties, depending on their account status…. In addition, some sites might provide us with demographic information that people share on certain websites, such as social networking sites. For people who aren’t signed in to their Google Account, we sometimes infer their demographic information based on their activity from Google properties or the Display Network.

Full article: https://www.searchenginejournal.com/google-demographic-da...

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