08 Jan '18, 2pm
Matt Umbro - The Search Community Honors You
I'm not sure if there is anyone who has personally influenced me more in the PPC industry, than Matt Umbro. If the man isn't a legend by now, I will do my best to make him one. The thing about Matt is that he isn't just brilliant at PPC... he's also one of the nicest people in PPC. This makes it really, really hard not to like the guy and I've never heard anything bad said (even as a snarky whisper) about Matt. It is the rare person that is held universally in high regard in digital marketing, but Matt seems to be that person in PPC (or at least one of them :). Matt and I come from fairly different overall philosophies in religion, politics, and life in general and perhaps that's why I respect him so much. Because we have been able to discuss things in which we hold differing views as we try to both reason with, and understand the other. I have a few personal stories I thi...