Over 50: That Is Where The Money Is - Cre8tive Tomorrow

Over 50: That Is Where The Money Is - Another hot thread with a life of its own. Don't miss this one!

Posted 31 January 2013 - 01:57 PM Of course, what I call the grandparent line, 40 to 50, is where the real 'jump' in discretionary spending happens. Kids are likely out on their own, mortgages are paid or greatly so, workplace position and earnings are typically at peak, etc. As that line is really rather broad I like to take the upper end, 50, which is statistically more definite. However, you are correct that the preceeding decade is where the wealth change occurs and targeting it similarly is not necessarily a bad thing. A generation is usually considered (1) a group born about the same time, with parents and grandparents of similar ages; (2) a period of 30 years that covers birth to giving birth. Which is natural as it comes from generation meaning procreation. However, we are seeing generation more tied to behaviours, which certainly skews things, i.e. generation x is...

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