02 Feb '13, 7pm

SEO Smackdown Round 2: Old Vs. New Search Engine Optimization:

One of the best articles on real SEO I have read for a long time. I have been doing SEO for 14 years now (good grief) and the fundamentals have not changed since Google appeared. The way in which those fundamentals are applied (in new and updated programmatic agents) changes – much like the decor and furniture of your house. But the house is still a house. Too many SEOs confuse being up-to-date with the latest version of Panda and the “new” importance of co-citation with actually understanding what Google wants to achieve – which you have neatly labelled aboutness, validation, etc. The message people should take from this is – stop looking at colour of the walls, understand how the house is built and what it’s for. I like it Shari..

Full article: http://searchengineland.com/seo-smackdown-round-2-old-vs-...

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