02 Feb '13, 4pm

Second Screen & Social Media Changes How We Watch The Super Bowl

With Super Bowl Sunday 2013 just a day away, more than 179 Million viewers are preparing to watch the game. But it's not only the teams that will benefit financially - the average cost per head for snacks, parties, new TVs and sportswear is an estimated $68.54, with a total spend of nearly $12.3 Billion . The Super Bowl is huge for any company that stands to benefit which is why the ads surrounding the game are under way more scrutiny than they have ever been. According to The National Retail Federation, 26.2% of viewers confirmed that they were coming for the ads and not the game itself with just over 10% of the audience prepared to buy a product or service from an ad served up during the game - the highest percentage ever reported. According to CBS, the average 30 second Super Bowl ad has cost $3.8 Million to secure but advertisers are confident that the commercials will...

Full article: http://www.reelseo.com/second-screen-social-media-super-b...

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Second Screen And Social Media Change The Way W...

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