An Interview w/ Michael Stebbins: Entrepreneurship and Learning Online Marketing

stuntdubl.com 02 Feb '13, 1pm

An Interview w/ Michael Stebbins: Entrepreneurship and Learning Online Marketing

1. What traits are most important to an online marketer? Michael: Traits? You’re looking for voyeristic, cliff jumping geeks. And I’m assuming you mean personal traits that are essential to being a successful online marketer. First I like to see a fascination with human behavior at a group or individual level, and the ability to influence both. Say we just sent a persuasive email campaign where we’re testing two of the juiciest, most compelling subject/call to action combos ever written. An online marketer addicted to results will F5 [refresh the online email usage reports] like crazy to see which calls to action pulled the most clicks and which segments are most likely to convert. A marketer who is, by nature, analytical and persuasive is hard to beat. I remember running the dirt bikes with you a few years ago down at Hollister Hills . You had maybe five hours of riding t...

Full article: http://www.stuntdubl.com/2013/01/14/michael-stebbins-mark...

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