06 Jan '18, 12am

10 facts about rich results that all SEOs should know

Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm tailors search results to create what it thinks is the best search experience for a user, depending on many variables, including search history, location, and device type. In some cases, it may determine that one feature is more appropriate than another, or even that a plain blue link is best. The structured data is not representative of the main content of the page or is potentially misleading. The structured data is incorrect in a way that the testing tool was not able to catch. The content referred to by the structured data is hidden from the user. The page does not meet the guidelines for structured data described here, the type-specific guidelines, or the general webmaster guidelines .

Full article: https://searchengineland.com/10-facts-rich-results-seos-k...

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10 facts about rich results that all SEOs shoul...

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Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm...

10 facts about rich results that all SEOs shoul...

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Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm...

10 facts about rich results that all SEOs shoul...

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Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm...

10 facts about rich results that all SEOs shoul...

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Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm...

10 facts about rich results that all SEOs shoul...

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Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm...

10 facts about rich results that all SEOs shoul...

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Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm...

10 facts about rich results that all SEOs shoul...

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Using structured data enables a feature to be present, it does not guarantee that it will be present. The Google algorithm...

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