Types of LinkedIn Ads & How to Use Them
Users view Sponsored InMail messages across all devices. This allows you to drive more leads and engage your target audience by delivering personalized, private messages right to their LinkedIn inboxes. Sponsored InMail messages consist of a custom greeting, call-to-action button, body text, and ability to add a link to the message body. These messages are purchased on a “cost per send” basis. That means you will pay per unit for each message delivered. This ad format appears in the message center the same way as regular InMail.