05 Jan '18, 1pm

6 AdWords metrics you should optimize for better ROI

Check how much money you’re wasting by paying for clicks that never convert. Avoid this sort of ROI killer by limiting wasted spend via the use of negative keywords to filter out traffic that is unnecessary to your business and does not convert. Create negative keywords to prevent ads from showing search queries containing the specified keyword.

Full article: https://searchenginewatch.com/2018/01/05/6-adwords-metric...

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