04 Jan '18, 6pm

5 Ways You Probably Let E-commerce SEO Slip for The Holidays and What to Do Next

There’s a chill in the air, some of you even have snow and ice. For most people, it’s been a busy time of year. For those in eCommerce, it hasn’t just been busy, it’s “someone come dig me out of this avalanche” busy! That was the case when I was working in eCommerce before coming to Portent. Each year on Black Friday “it” would begin. I’d be pulled off of that silly SEO thing and flexed into customer service. My company was simply drowning in contacts and other urgent priorities that were more immediately painful. For an e-commerce (or any) business, that isn’t necessarily a bad problem to have! People knocking down your door to ask questions about your products and (hopefully) place orders. But what does that shift away from consistent and focused SEO during the holiday do to your e-commerce business? For your site’s performance in SERPs, this lapse can lead to dark days ...

Full article: https://www.portent.com/blog/seo/ecommerce-seo-mistakes-h...

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