03 Jan '18, 4pm

How much will privacy regulation disrupt the local search market in 2018?

Data thieves stole private information on over 145 million Americans from Equifax. Data stolen was the most sensitive kind: personal and permanent information including names, addresses, social security numbers, dates of birth and drivers’ license numbers. Equifax discovered the breach on July 29, 2017, yet didn’t announce the breach until September 2017. Equifax executives sold millions of dollars of stock days after the breach was discovered and before the public announcement. Equifax claimed that top executives of a company whose business is protection of personal data didn’t know about the breach. Equifax was notified in March 2017 by the Department of Homeland Security that there was a critical vulnerability in its software. Equifax relied on a single employee to alert the company (he didn’t) to the risk of a data breach affecting 50 percent of all Americans. Equifax ...

Full article: https://searchengineland.com/much-will-privacy-regulation...

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