02 Jan '18, 7pm

There's nothing stopping climate change deniers from using Google AdWords

But these advertisers don’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. In other words, no gaming is needed. As the Times lays out, there is no specific policy against promoting “alternative facts.” AdWords policy is aimed at consumer protections, preventing advertisers from “giving misleading information about products, services, or businesses.” (Likewise, AdSense’s misrepresentative content policy is not aimed at policing the editorial veracity of the content on which Google-served ads may appear. Which is why sites that promote conspiracy theories and hoaxes continue to be included in Google’s AdSense ad network.)

Full article: https://searchengineland.com/google-adwords-climate-chang...

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