02 Jan '18, 3pm

18 link resolutions for 2018

Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017 , I give you my 18 link resolutions for the new year. Here’s to a great start for all your marketing efforts! 1. Educate yourself more about link metrics I’ve seen so many people referencing link metrics, such as Moz’s Domain Authority or Majestic’s Citation Flow, as if they came from Google — and that’s not good. These metrics are attempts at measuring links, and while they can be very useful, you need to look at more than just those numbers. Take Domain Authority from Moz, for example. It’s a prediction for how well a site will rank. My clients love Domain Authority and tend to insist on a minimum number, but I see plenty of well-ranked sites with low Domain Authority that would be fantastic linking partners. I also see emails where websites are openly selling links, with these emails goin...

Full article: https://searchengineland.com/18-link-resolutions-2018-288898

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18 link resolutions for 2018

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