02 Jan '18, 1pm

Artificial intelligence and machine learning: What are the opportunities for search marketers?

Artificial intelligence and machine learning: What are the opportunities for search marketers?

The insights derived from deep learning technologies blend the best of search marketing and content marketing practices to power the development, activation, and automated optimization of smart content , content that is self-aware and self-adjusting, improving content discovery and engagement across all digital marketing channels. Intent data offers in-the-moment context on where customers want to go and what they want to know, do, or buy. Organic search data is the critical raw material that helps you discover consumer patterns, new market opportunities, and competitive threats. Deep learning is particularly important in search, where data is copious and incredibly dynamic. Identifying patterns in data in real-time makes deep learning your best first defense in understanding customer, competitor, or market changes – so that you can immediately turn these insights into a p...

Full article: https://searchenginewatch.com/2018/01/02/artificial-intel...

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