02 Jan '18, 10am

46 ideas para analizar mediante test A/B

Try using a button for your CTA instead of a link (or instead of text, if it is a phone number). Test the button color — no matter what or where the button may be (a phone number, a download, or even if it is within the form). Test the placement of your CTA on the page. For example, are your phone numbers in the header image? In the top line of the page? At the bottom? Test multiple CTAs, even if they are the same. Often I see a CTA above the page but nothing at the bottom. This sort of assumes that people will perform the action before reading any of the content. If they’ve read the content, that’s the perfect time to invite them to learn more. Test having the same CTA at the top and bottom for ease of use. Test your CTA text. There are tons that you could try – in fact, there are probably entire posts devoted to this type of testing. Off the top of my head, here are a fe...

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